BRAND GUIDELINES ︎︎︎
Routine By Birchbox was a global MVP project which the goal were: acquire new audience, create a project in short term and be sustainable.
The mission of the pacakging was to be sustainable, recicable, & reusable.
The challenge of the brand was to
to develop a standardized visual identity that is minimal, digital, vibrant and at the same time modern and creative,
differentiating itself from the competitors by the colors and personalized graphic elements.
The mission of the pacakging was to be sustainable, recicable, & reusable.
The challenge of the brand was to
to develop a standardized visual identity that is minimal, digital, vibrant and at the same time modern and creative,
differentiating itself from the competitors by the colors and personalized graphic elements.